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  • Tags: McLoughlin Brothers

“The Parrot Girl.” In Naughty Girl’s and Boy’s Magic Transformations

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Metamorphic picture books for children date back to the eighteenth century. They usually lacked a narrative and focused instead on often silly interchangeable pairings of animal or human bodies. McLoughlin Brothers improved on this format with its…

Children's Favorite, Animals & Birds

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First published in 1866, this copy of Children’s Favorite Animals & Birds was retained as a plate house copy by McLoughlin Brothers and was filed in its archives for reference. The book was one of six titles in the Favorite Series, which retailed…

Minty Green

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Like their father and Robert H. Elton before them, the McLoughlin brothers included games and paper toys in their stock from the beginning of the firm in 1858. They produced an extensive line of paper dolls, starting with tiny one-cent dolls (Series…

The Noisy Boy

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This very modest printing was marketed at the lowest end of the McLoughlin Brothers’ catalog, retailing at one cent per copy. The books sold to retailers at one dollar for a gross (144 copies), so the profit on their sale was attractive to resellers.…

Cock Robin

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One reason for the success of McLoughlin Brothers was its early adaptation and commitment to issuing books in series, such as the Aunt Oddamadodd, Fairy Moonbeam, and Big Picture Books series. Retelling stories, reusing illustrations, and repurposing…

The Owl and the Fox

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Shaped books were part of the McLoughlin Brothers line from 1858, but really became a staple starting in the 1890s. Classic titles like Simple Simon, Robinson Crusoe, and The Owl and the Fox were produced in this format, along with new stories about…

“Jack and the Bean Stalk.” In The Jolly Jump-Up’s Favorite Nursery Stories

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The Jolly Jump-Up pop-up books first appeared in 1939 and featured an American family and their adventures (seeing the circus, going on vacation, buying a house). The series also contained titles for younger children, including an ABC book, a…

A.B.C. of Objects for Home and School. Kindergarten First Book

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During the golden era, McLoughlin Brothers continued to produce products that appealed to a broad age range of readers, from pre-readers to advanced students. McLoughlin Brothers also continued to work collaboratively with other publishers when it…

Ten Little Niggers

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McLoughlin Brothers issued its first edition of Ten Little Niggers around 1872. The extremely violent verses where individuals are killed off one by one until only one remains, are based on a blackface minstrel song of the same title which was first…

Game of the Visit of Santa Claus

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McLoughlin continued to capitalize on the Christmas market in 1898 by issuing Game of the Visit of Santa Claus. The game is designed so that players receive gifts from Santa as he flies in his sleigh around the board. The winner is the player who…