Radiant With Color

Picture Alphabet

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Dublin Core

Title

Picture Alphabet

Description

While issuing books as part of a series was a marketing strategy employed by many booksellers, McLoughlin Brothers took the practice to a new level. The back cover of Picture Alphabet, published by McLoughlin Brothers in the 1860s, gives a good sense of the firm’s early production. Most impressive is the sheer number of series titles offered. Fifteen different series are listed, encompassing nearly 150 titles, all sold in both colored and plain versions. Mother Goose has her own section, as do primers and games. McLoughlin Brothers continued to list available titles and new products on the back covers of its books into the 1890s. This allowed consumers to have ready reference to McLoughlin Brothers stock, enabling them to easily find more titles similar to the one in hand.
The gift of Herbert H. Hosmer, 1978

Source

Picture Alphabet. Illustrations by Justin Howard. New York: McLoughlin Brothers, 1861–1870.

Publisher

McLoughlin Brothers

Date

between 1861 and 1870

Contributor

Justin H. Howard

Identifier

220299

Catalog no. 45

Citation

“Picture Alphabet,” Radiant With Color, accessed June 26, 2019, http://americanantiquarian.org/radiantwithcolor/items/show/16.