Art, Industry, and Education in Prang's Chromolithograph Company.

Louis Prang skillfully combined arc and business in his chromolithography company, relying on specialization of labor, collaborative creative efforts, corporate business structure, and mass marketing. Using these tools, Prang moved toward making art a reproducible commodity in an industrialized marketplace. In the process, he helped to change prevailing understandings of both what art was and the role art could play in shaping productive and creative capacities. Commercial mass culture created many new opportunities, but business people, not artists, were the major beneficiaries.