'Such Is Change in California': James Mason Hutchings and the Print Metropolis, 1854-1862.

A gold-rush emigrant from England, James Mason Hutchings spent the 1850s traveling through central and northern California. He recorded his impressions of the economic and social changes in his diary and, by establishing a publishing business in San Francisco, attempted to use print culture to effect further changes by fostering visions of California as a place to settle rather than to plunder. Between 1853 and 1862, he published illustrated letter sheets for miners, magazines, almanacs, lithographic prints, and the illustrated monthly, Hutchings' California Magazine.